INTRODUCTION

TASK

PROCESS

RESOURCES

CONCLUSION

A Learning Quest is an interactive learning process that calls for you to immerse yourselves into the subject matter, exploring role-playing situations and using the web as a direct source for relevant information.
With this in mind, we have developed this specific Learning Quest with the sole intent of providing you with an experience that is remarkably close to a real-life scenario.

Let's get this party started!

1. You will be randomly assigned to one of the three interest groups. Once you're in a group you'll need to start thinking accordingly - assessing what is important to you, your well-being and defining your "newly-discovered" needs and wants pertaining to tourism.

How can you achieve this? Simple:
(a) SEEK INFORMATION: research the list of websites we have provided you below and take a look at what other cities are doing… do you see anything you think would work for your group's needs?
(b) GET TO KNOW THE PRODUCT: Go out on the streets of our beautiful city and explore with your eyes and your ears… what do you see that is not helping your cause? What needs to be done?
(c) QUESTIONNAIRES: Take the time to talk to real representatives of your interest group. Develop questionnaires and find out what store owners, hotel managers, citizens, your teachers, your parents, university students and professors think… they know what they want, just ask!

2. Prepare a short yet clear presentation illustrating your group's needs and wants. Present your perspective to the class and listen carefully to the other group's presentations.

3. Discuss the issues with the entire class and develop a Communications Brief that best meets the needs of all. This Communications Brief must clearly outline Goals, Positioning strategy and Target Audience.